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Julian Assange

WikiLeaks boss applies to protect his name for ‘journalism’ and ‘entertainment services’

Julian Assange has applied to trademark his name in the UK for, among other things, journalism, ‘education services’ and ‘entertainment services’.

The Australian WikiLeaks editor-in-chief, who will be extradited to Sweden to face accusations of sexual misconduct if this week’s appeal fails, lists the UK as his residence in the trademark application, which was filed on February 14.

The application covers: “public speaking services, news reporter services, journalism, publication of texts other than publicity texts, education services and entertainment services”.

Observers of the Assange phenomenon will find it appropriate that the man who came to prominence by embarrassing the US government with leaks of its top secret embassy cables should now want to protect his name for ‘entertainment services’. The WikiLeaks boss’s work exposing governments long ago became overshadowed by stories and questions about his personal life and real motivations.

In January Hollywood producers optioned the rights to a movie about Assange, based on The Most Dangerous Man in the World, a forthcoming biography by fellow Australian journalist Andrew Fowler.

Hopefully, Assange’s trademark application will go more smoothly than one made on behalf of Sarah Palin and her daughter Bristol. They filed to have their names protected in the United States for “motivational speaking services”. The applications were initially refused because the Palins forgot to sign the papers.